The Relationship Alliance

 

The Relationship Alliance was founded by its Chairman, Richard Batterley, because he has long held a fundamental belief the RELATIONSHIPS an organisation has with its customers and other key stakeholders are more important than individual marketing disciplines.  The marketing disciplines—such as advertising, direct marketing, media & public relations, sales promotions and many, many more—are simply a way of delivering messages to those stakeholders in order to open, and strengthen their relationships with the organisation.

 

All too often in the past marketers have decided which of the marketing disciplines they are going to use before they have thought of the outcomes they wish to achieve—so The Relationship Alliance’s focal point is always what changes of behaviour do we want to achieve with which stakeholders.  Only then do we consider which might be the most appropriate communication channel to use for each stakeholder group—or even individual stakeholder.

 

 

… putting strategy & relationships before marketing disciplines

The Relationship Marketing Wheel, copyright © The Relationship Alliance 2005

An organisation’s relationship marketing strategy is at the core of its business, at the heart of its thinking and is a key driver of PROFITABLE MARKETING.  And the Relationship Alliance are specialists at working alongside our clients to develop realistic RM strategies, assist with the implementation of the RM activities and then measure and evaluate the outcomes achieved—assess return on investment.

Relationships First Pyramid, copyright © The Relationship Alliance 2005

The Relationship Alliance