The Relationship Alliance

 

… putting strategy & relationships before marketing disciplines

In the media …

 

The Relationship Alliance team are regularly asked to contribute articles to a range of marketing and business publications throughout Australia and the Asia Pacific.  This is a clear indication of their reputation among their peers.

 

In this section of the web site we have highlighted just a few of the articles which you are able to download using the links on each one.

 

If you are interested in reading more of the Team Member’s articles please contact us using the email link on the Contact Us page of this web site.

The Changing Face of Direct

Marketing, October 2005

In this article Richard Batterley looks at the role DIRECT MARKETING has in today’s integrated RELATIONSHIP MARKETING landscape and dispels some of the Myths that the channel is more important than the outcome and stakeholder.

Stronger Stakeholder Relationships

Marketing, March 2005

In this article Richard Batterley reports on an Executive Think Tank he facilitated (involving the CEO’s of eight leading financial services companies) where the total RELATIONSHIP MARKETING and CRM landscape were debated in the context of today’s aggressive and competitive market place

Have you thought of the C word today

Marketing, January 2004

In this article Richard Batterley looks at the role DIRECT MARKETING has in today’s integrated RELATIONSHIP MARKETING landscape and dispels some of the Myths that the channel is more important than the outcome and stakeholder.

The Relationship Alliance